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Reboot: Facebook Overhauls Its Promotions Guidelines

In our February 2011 issue of Socially Aware, we reported that, at the end of 2010, Facebook had revamped its Promotions Guidelines (the “Guidelines”) to eliminate the requirement that approval be...

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Running Contests and Sweepstakes on Facebook, Google+ and Twitter: How the...

Over the past two years, Socially Aware has revisited Facebook’s Promotions Guidelines from time to time — even as recently as August 2011 — to help keep our readers up-to-date on how popular social...

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Warning Signs: Promotions Using Facebook’s “Like” Feature

In a recent case of first impression, the National Advertising Division of the Council of Better Business Bureaus (“NAD”) – an industry forum for resolving disputes among advertisers – addressed an...

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Caveat Emptor, Part II: A Brief Overview of Twitter’s Terms of Service and...

In our September 2010 issue of Socially Aware, we provided a brief overview of Facebook’s “Statement of Rights and Responsibilities,” the social media service’s complex set of terms and conditions that...

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Ownership of Business-Related Social Media Accounts

Social media platforms have become an increasingly important means for companies to build and manage their brands and to interact with their customers, in many cases eclipsing companies’ traditional...

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Data Protection Masterclass Webinar: Spotlight on Social Media Marketing and...

Our global privacy + data security group’s Data Protection Masterclass Webinar series is turning the spotlight on social media marketing and policies in January. Please join Socially Aware contributors...

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Hot Off the Press – New Issue of the Socially Aware Newsletter

The latest issue of our Socially Aware newsletter is now available here. In this issue, we explore legal concerns raised by Google Glass; we provide an overview of the growing body of case law...

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Social Media 2014: Addressing Corporate Risks

Please join Socially Aware editor John Delaney as he chairs Practising Law Institute’s (PLI) “Social Media 2014: Addressing Corporate Risks.” Issues to be addressed at the conference include: Social...

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R.I.P.: The Facebook “Like” Gate

Do you still “like” me? Companies with Facebook Pages will find themselves asking that question of their followers over the next few weeks, as Facebook brings an end to the popular practice of offering...

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Mark Your Calendar: Dec. 4th Digital Media Bootcamp for NYC Area Lawyers &...

The Volunteer Lawyers for the Arts will be presenting an all-day “bootcamp” covering digital media and related legal issues on Thursday, December 4, 2014, at Morrison & Foerster LLP’s New York...

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What Are the Rules of the Advergame in the UK?

Advergames are online video games that are created in order to promote a brand, product or organization by immersing a marketing message within the game. They are typically accessed via an...

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Social Media 2015: Addressing Corporate Risks

Please join Socially Aware editor John Delaney as he chairs Practising Law Institute’s (PLI) “Social Media 2015: Addressing Corporate Risks.” Issues to be addressed at the conference include:...

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All New 2015 Conference: Social Media’s Opportunities and Risks

Social media is transforming the way companies interact with consumers. Learn how to make the most of these online opportunities while minimizing your company’s risk at Practising Law Institute’s (PLI)...

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Warning Signs: Promotions Using Facebook’s “Like” Feature

In a recent case of first impression, the National Advertising Division of the Council of Better Business Bureaus (“NAD”) – an industry forum for resolving disputes among advertisers – addressed an...

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Oh Snap! Social Media, Snapchat and the Need for Platform-Specific Marketing...

One of the fascinating things about social media is that, from a marketing standpoint, each social media platform offers its own unique set of features and opportunities; as a result, a marketing...

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Five Vital Questions on the Implications of UK Law on Social Media

Chevy Kelly, a partner in the UK-based Social Media Leadership Forum, recently sat down with Socially Aware’s own Sue McLean, a Social Media Leadership Forum member, to discuss the legal implications...

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Digital Advertising Alliance Focuses on Mobile Ads

As more users spend more time on their mobile devices, advertising dollars are following. And the compliance regime that governs interest-based advertising (IBA) (formerly referred to as online...

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Five Social Media Law Issues To Discuss With Your Clients

The explosive growth of social media has clients facing legal questions that didn’t even exist a few short years ago. Helping your clients navigate this muddled legal landscape will have them clicking...

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FTC Continues Enforcing Ad Disclosure Obligations in New Media and Issues a...

In December 2014, we noted that the Federal Trade Commission’s (FTC) settlement with advertising firm Deutsch LA, Inc. was a clear signal to companies that advertise through social media that they...

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How UK Brands That Use Vlogger Endorsements & Social Media for Marketing Can...

Vloggers have become the reality stars of our times. For an increasing number of social media users, what was once a hobby is now a lucrative career. You may be surprised to learn that Felix Kjellberg...

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